Seguin Commercial Growth: What's Opening, Zoning & Traffic

Seguin commercial growth in 2026 centers on Seguin Exchange, a 544-acre mixed-use development at Interstate 10 and State Highway 46, plus new manufacturing plants and a reviving downtown.

Seguin is the county seat of Guadalupe County. For years, residents drove to New Braunfels or San Antonio for big-box shopping. That is changing quickly. A Target, a Lowe’s and more than a dozen national retailers and restaurants are lined up for the I-10 corridor. A truck-accessory manufacturer is starting up a 400,000-square-foot plant. An automotive supplier has bought 40 acres, and a new light-industrial park broke ground in October. If you’re thinking about buying, leasing or selling commercial property here, this guide covers what’s opening, how fast the city is growing, what the traffic data says, and how zoning works. Our Commercial division has been watching it all closely.

What is opening in Seguin, Texas, in 2026 and 2027?

The biggest openings are at Seguin Exchange, NewQuest’s retail and industrial development at the northwest corner of I-10 and State Highway 46. Lowe’s has signed on. Target filed plans with the state for a 123,000-square-foot store that could break ground in February 2027 and be finished around January 2028.

Seguin Exchange broke ground in June 2026. In September 2026, a filing with the Texas Department of Licensing and Regulation showed Target planning to spend an estimated $20.7 million on a store along the westbound I-10 access road, west of SH 46. Lowe’s filed its own $10.5 million project in October 2026. According to Seguin Today’s reporting on NewQuest’s latest site plan, Lowe’s, Skechers, Miniso, Milano Nail Spa, Dave’s Hot Chicken and Chipotle have leased space.

The same site plan lists other businesses as proposed, not signed. They include EōS Fitness, Cavender’s, Burlington, PetSmart, Bath & Body Works, Firehouse Subs, Jersey Mike’s, Chase Bank, Olive Garden, LongHorn Steakhouse and Panda Express. Treat that list as a pipeline. Proposed tenants can change before a lease is signed.

The project is also big for industry. NewQuest has said Seguin Exchange includes more than 250 acres set aside for industrial development, and it was negotiating leases on more than 400,000 square feet of retail space. A bit farther north on SH 46, a Walmart Supercenter has been proposed at Pecan Parkway, south of Rudeloff Road, and a 7-Eleven has been filed at SH 46 and Rudeloff Road. For pad sites, outparcels and small-shop space, that whole stretch of SH 46 is the one to watch.

Aerial view of the I-10 and State Highway 46 interchange in Seguin, Texas, where the Seguin Exchange development is under construction

Which major employers are moving to or expanding in Seguin?

The headline names are Ranch Hand, KTH Texas (a subsidiary of H-One) and the new Seguin Commerce Park. They add to an industrial base that already includes Schaeffler and a Caterpillar engine plant.

Ranch Hand makes grille guards and bumpers and is owned by LCI Industries’ Lippert. It built a 400,000-square-foot plant in the TriPoint Logistics Center off I-10, near the Caterpillar plant. The new plant replaces Ranch Hand’s facilities in Shiner and Beeville. The $80 million project is expected to create 320 jobs at full operation, according to Connect CRE. As of October 2026, the company planned to start operating in Seguin by the middle of the fourth quarter.

In July 2026, the Seguin Economic Development Corporation (SEDC) announced that Japan’s H-One would expand its North American subsidiary, KTH Texas, into Seguin. KTH makes automotive structural components. The announcement promised 170 new jobs. The company has bought 40 acres and plans to start construction before the end of 2026. NewQuest has said KTH is the first announced industrial user at Seguin Exchange.

Smaller industrial users also have new options. Partners Real Estate broke ground in October 2026 on Seguin Commerce Park, an eight-building light-industrial development at North Heideke Street and Freeport Way. The buildings will be available to buy or lease, and the first two are scheduled for delivery in May 2027. SEDC says the park fills a gap in the local market: flexible industrial space that small and midsize companies can buy or lease without building from scratch.

These newcomers join existing large employers. In mid-2025, Texas Public Radio reported that Schaeffler, the city’s biggest manufacturer, employed about 1,700 workers. It also named the Caterpillar engine plant, Texas Lutheran University and the Guadalupe-Blanco River Authority as part of the local job base.

Historic storefronts along Austin Street in downtown Seguin, Guadalupe County, Texas

How fast is Seguin growing?

Very fast. The U.S. Census Bureau estimates Seguin’s population at 41,048 as of July 1, 2025. That’s up 39.3 percent from the April 2020 estimates base of 29,460.

The city says the growth has held up year after year. In the Census estimates released in May 2025, Seguin was the fastest-growing city in the San Antonio metro area for 2023 to 2024. Among U.S. cities with at least 20,000 people, it ranked 29th nationally and 12th in Texas. At the October 2026 State of the City, city leaders said Seguin has more than 43,000 people and should pass 50,000 in the near future. That number is the city’s own estimate, not a Census figure.

Housing is a leading indicator for retail, and the housing pipeline is deep. In January 2026, NewQuest’s materials cited more than 17,000 residential units in Seguin’s pipeline and 58 subdivisions under construction. City leaders also point to retail leakage: about 43,000 people live in Seguin, but nearly 130,000 shop there. That gap between the people already shopping in town and the stores available to them is what brings national retailers. You can see the latest figures on the Census Bureau’s QuickFacts page for Seguin.

What are the traffic counts on Seguin’s main commercial corridors?

The most recent published TxDOT corridor study counted an average of 26,500 vehicles per day on State Highway 46 in Guadalupe County in 2019. TxDOT projects that to rise 84 percent, to about 48,950 vehicles per day, by 2048.

Those figures come from TxDOT’s study of SH 46 between I-35 in New Braunfels and I-10 in Seguin, a stretch of about 11 miles. At the time of the study, it had four at-grade lanes in 120 feet of right-of-way. For comparison, SH 46 near Clear Springs in Comal County carried an average of 33,700 vehicles per day in 2019, with 60,050 projected by 2048. TxDOT cited new commercial and residential development and growing heavy-truck traffic as reasons for the study.

Interstate 10 is Seguin’s main commercial artery. State Highway 130 follows I-10 from San Antonio to Seguin, then leaves I-10 in eastern Seguin and runs north as a tollway. That gives Seguin direct highway access toward both San Antonio and the Austin side. Local road work is also moving: a $22.9 million Rudeloff Road Phase 2 project was filed with the state in September 2026, on a corridor where new retail is starting to cluster.

Traffic counts change every year and vary from block to block. Before you price a pad site or sign a lease based on traffic, pull current counts for the exact segment from TxDOT’s traffic count maps and the STARS II database. Those tools offer daily, hourly, directional and vehicle-class data.

How does zoning work for commercial property in Seguin?

Inside the city limits, zoning is governed by Seguin’s Unified Development Code (UDC). The UDC has 18 zoning districts and 7 overlay districts. The main commercial ones are Neighborhood Commercial (NC), Commercial (C), Light Industrial (LI) and Industrial.

Under Section 3.2 of the code, NC covers small-scale, limited-impact retail, personal services and office uses. C allows a wider range of retail, office and business services. LI covers research and development, light manufacturing, packaging, warehousing, distribution and skilled mechanical trades. Some uses also need a Specific Use Permit, which the code uses for uses that are suitable only in certain spots or under conditions that keep them compatible with neighboring properties.

The city’s development guides lay out the order of operations. First, find the property’s district on the city’s zoning map. Then check the Land Use Matrix in UDC Section 3.4 to see whether your planned use is allowed. Next, see whether the property falls in an overlay district under Section 3.3, such as a Corridor Overlay or the Downtown Historic Overlay, because extra standards may apply. If a rezoning is needed, it follows Section 2.4. Rezoning from Agricultural-Ranch to Commercial is common on growth corridors, and city staff have noted that Ag-Ranch zoning restricts retail and service development.

The full text is in the City of Seguin Unified Development Code. Codes get amended, so always confirm a property’s current zoning and permitted uses with the City of Seguin Planning department, and have your attorney review anything that depends on a rezoning or permit. Property outside the city limits may be in the extraterritorial jurisdiction or unincorporated Guadalupe County, where the rules are different.

What is happening in downtown Seguin?

Downtown Seguin is filling vacant storefronts. Main Street staff described an unusually strong wave of new business interest in 2026, and new restaurants and shops are opening around Court and Austin streets.

Black Door Steakhouse opened at 104 S. Austin St. in July 2026. Burnt Bean Co., the barbecue spot that has drawn a lot of media attention, keeps bringing visitors who then stay to shop and dine. Other recent arrivals include Caliza Fresca and Ebi Ebi Sushi on Court Street, along with The Rise, a coworking space on South Austin. At the October 2026 State of the City, city leaders also said they’re still working to bring a major development to the former Wells Fargo Bank property.

The city helps fund building improvements through its Business Improvement Grant (BIG) program. It reimburses part of the cost of developing, renovating and expanding commercial properties in Seguin. The 2026-2027 round opened in September 2026. Applications are first-come, first-served until the money runs out, and they must go through the online portal. Details are in the Seguin EDC’s BIG program announcement. If you’re buying a historic building downtown, the Downtown Historic Overlay and Main Street office should be on your call list early. City guidance notes that off-street parking generally isn’t required in the Downtown Historic District, with some exceptions.

What should commercial buyers and investors watch next in Seguin?

Watch three things: which proposed Seguin Exchange tenants actually sign, whether the proposed Walmart near SH 46 and Pecan Parkway goes forward, and how fast industrial space at Seguin Commerce Park and Seguin Exchange leases up.

City leaders have said the area north of Seguin Exchange on SH 46, near Pecan Parkway and Rudeloff Road, could eventually attract retailers such as a Sam’s Club. That’s a hope, not an announcement, but it shows where officials expect growth to go next. Land near confirmed anchors usually prices in the anchor long before the doors open. Underwrite carefully: check zoning, utility capacity, drainage and floodplain, access permits from TxDOT or the city, and any recorded deed restrictions.

Sellers have a window too. If you own a building, pad or acreage along I-10, SH 46 or a growing collector road, a free broker price opinion is a no-cost way to see how the new anchors may be changing your property’s value. Buyers can browse current commercial, land and residential listings across Texas or see Legacy Broker Group’s own listings. Fast growth in a once-quiet Texas town has happened before; the history of Marble Falls is a good look at how that tends to unfold over decades.

For any purchase, have your attorney review the contract and title, your CPA review the tax side, and the Guadalupe Appraisal District confirm current values and exemptions. When you’re ready to talk through a specific site, our agents know these corridors, and you can contact our Commercial team to get started.

Frequently Asked Questions

What is Seguin Exchange?

Seguin Exchange is a 544-acre mixed-use development by Houston-based NewQuest at the northwest corner of I-10 and State Highway 46 in Seguin. It broke ground in June 2026 and includes national retail plus more than 250 acres planned for industrial use.

Is Target coming to Seguin, Texas?

A September 2026 state filing shows Target planning a 123,000-square-foot store in Seguin Exchange. Construction could start in February 2027 and wrap up around January 2028, but the schedule could change.

What is the traffic count on State Highway 46 in Seguin?

TxDOT’s SH 46 corridor study counted an average of 26,500 vehicles per day in Guadalupe County in 2019 and projects 48,950 by 2048. For current counts on a specific segment, use TxDOT’s traffic count maps.

What zoning do I need for retail or office space in Seguin?

Retail and office uses are generally allowed in Seguin’s Neighborhood Commercial or Commercial districts, depending on scale. Check the Land Use Matrix in the Unified Development Code and confirm with the City of Seguin Planning department before you buy.

What is the population of Seguin, Texas?

The U.S. Census Bureau estimates Seguin’s population at 41,048 as of July 1, 2025, up 39.3 percent since 2020. In October 2026, city leaders put the figure above 43,000.

Which manufacturers are opening in Seguin?

Ranch Hand is starting up a 400,000-square-foot plant off I-10, and KTH Texas, a subsidiary of H-One, has bought 40 acres for a new automotive parts plant. Seguin Commerce Park will also add light-industrial buildings for sale or lease, with the first deliveries scheduled for May 2027.

Does Seguin offer grants for commercial building improvements?

Yes. The City of Seguin’s Business Improvement Grant program reimburses part of the cost of developing, renovating and expanding commercial properties. Applications are first-come, first-served through an online portal while funds last.

Seguin Commercial Growth: What’s Opening, Zoning & Traffic